Frequently Asked Questions

What is coaching?

The International Coaches Federation defines coaching as ‘a process in which a coach partners with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential’.

While coaching is often associated with a sporting environment, in this context coaching is an action orientated and solution focused conversation and/or program which enables reflection on your personal and professional vision for success and progress made toward realising your goals. Accountability for taking action forms a key part of the coaching engagement to ensure the transition from ideal to realised goals while adopting a balanced approach to support wellbeing.

An important distinction to recognise is that coaching does not involve the diagnosis or treatment of mental health conditions and is not to be used as a substitute for counselling, therapy, mental health care, or other professional advice by legal, medical or other qualified professionals.

What is the role of the coach?

As a coach I recognise that your background, skills and wealth of experience provides a unique life perspective. My role as a coach is not to give you advice or to tell you what I think you should do, rather I partner with you to explore strategies and solutions to leverage opportunities and overcome challenges. In this context, my role is to:

  • Actively listen to understand what is important to you, your current situation, and your ideal outcomes (including revisiting any goals that you might have put to the side because you thought they were no longer possible).
  • Ask targeted questions to clarify your priorities, generate new insights, and ensure you are exploring a full range of options;
  • Assist with designing goals that are specific, measurable, attainable and align with your personal values;
  • Challenge assumptions and inherent beliefs that may be getting in the way of your personal and professional development and any disparities between thoughts, feelings, and action;
  • Develop strategies to maintain motivation, overcome roadblocks, and recover from setbacks;
  • Stretch you and encourage you to step outside of your comfort zone;
  • Offer suggestions for various resources that may be helpful and relevant to your specific circumstances (e.g. evidence based models, frameworks, books, other professionals etc);
  • Hold you accountable for progressing insights and actions discussed during sessions.
What is the benefit of partnering with an ICF credentialed coach?

I hold the ACC credential with the International Coaching Federation (ICF). An ICF credential is a requirement over and above coach specific training and demonstrates a commitment to an international standard of excellence in coaching practice and ongoing professional development, including coaching supervision.

This includes:

○ Completion of at least 60 hours of coach-specific training that meets ICF guidelines for credentialing.

○ Completion of at least 100 hours of client-coaching experience since the start of their coach training.

○ Completion of 10 hours of mentor coaching with an eligible mentor coach.

○ Submission of a completed application for the Associate Certified Coach Credential.

○ Pass both knowledge and performance assessments at the Associate Certified Coach level.

What is expected of the coaching client?

Personal experience, validated by independent research, demonstrates that coaching can be proudly impactful in supporting individuals to build confidence and capability to realise personal and professional goals. To increase the likelihood of this being your experience, I expect coaching clients to:

  • Be honest at all times (with themselves and me);
  • Be open to exploring different perspectives and alternative approaches for action;
  • Demonstrate a willingness to step outside of their comfort zone;
  • Allocate time and invest effort to progress agreed actions in between coaching sessions;
  • Limit distractions and be fully present during coaching conversations.
How is the coaching engagement structed?

Step 1

Schedule a complimentary call to discuss the current opportunities and/or challenges you are looking to explore and to ask any questions regarding my consulting background and coaching experience to ascertain if I am the right fit for your needs. I will forward a series of questions prior to our call to support me with understanding your background, strengths and the potential areas of focus for the coaching engagement.

Step 2


If you would like to proceed, the initial coaching agreement will be for a minimum of 3 x 1 hour sessions to ensure adequate time to define goals, establish a plan for action and realise initial outcomes.

Step 3


Our coaching sessions will take place via Zoom. I can be flexible regarding times to accommodate for your work and life commitments. Following the initial three coaching sessions you may nominate further individual sessions if and when you feel it would be beneficial.

Code of Ethics

As a member of the International Coaching Federation I support the ICF Code of Ethics which includes upholding a commitment to:

  • Creating an agreement/contract regarding the roles, responsibilities and rights of all parties involved prior to the commencement of coaching services;
  • Maintaining the strictest levels of confidentiality;
  • Having a clear understanding regarding how information is exchanged among all parties involved during coaching interaction; and
  • Managing conflicts of interest or potential conflicts of interest.

Please refer to the ICF Code of Ethics for a copy of the document in its entirety.

What is the investment?

What is the investment?

The initial coaching engagement is for a minimum 3×1 hour sessions. Please contact me to discuss your needs and for futher details regarding my current coaching rates.